Is snowboarding at resorts in decline?
That is the question with which New York Times’ Christopher Solomon approached the snowboard resort industry this past January. According to a study from RRC Associates, snowboarders are traveling to resorts less frequently (6.1 days/year, down from 7.6 days/year at snowboarding’s peak) while skiers continue to visit mountains at a steady rate of 5.5 days per year.
Is Backyard Snowboarding the answer?
With less free time and less money to spend boarding, these boarders need alternatives that fit into their busy schedules. Enter the PHNX Board, a cheap snowboard alternative that allows riders to snowboard wherever there is snow without additional expensive equipment. It has more control than a sled and gives children a taste of snowboarding while providing their parents the opportunity to shred on any local hill.
Could the PHNX Board help invigorate the snowboard industry? It certainly allows riders to board at their convenience and provides children with a safer, easier entry to snowboarding than traditional resort boards. Ultimately, it is difficult to predict snowboard success in an industry so dependent on the weather, but hopefully this upcoming season will provide more people with the opportunity to ride anywhere they want. Read Solomon’s article HERE.